The Fine Art Of The Spam Subject Line
I received two separate emails with very similar subject lines today. One was from a UK department store chain, advertising Christmas present suggestions. The other was promoting a product designed to enhance certain … activities.
With the two sitting side by side in my inbox, I suddenly realised how for once I couldn’t wholly blame the idiots who click into spam, since the department store spam sounded just as dodgy as the other.
Email 1: Give her what she really wants this Christmas
Email 2: Give her what she really needs this Christmas
Which do you think is which?
December 11th, 2008 at 2:20 am
Well, just by looking at the subject lines, I wouldn’t click on either as I can’t tell them apart.